Exploring place brands / Marketing territorial et exploration sensible des territoires
/image%2F1365377%2F20190509%2Fob_c787e0_1280x720-people-magnifying-glass-500.jpg "The role of design in place branding")
/image%2F1365377%2F20161117%2Fob_68acf4_1280x720-swp-8935.jpg "City Nation Place 2016, back from the conference")
/image%2F1365377%2F20161028%2Fob_e18ab8_1280x720-sw2-4423.jpg "City Nation Place 2016, what's on the menu")
/image%2F1365377%2F20160320%2Fob_28c325_capture-d-ecran-2016-03-20-a-14-49.png "PMF 2016 / Back from the conference (2)")
/image%2F1365377%2F20160314%2Fob_ec4e9f_capture-d-ecran-2016-03-14-a-21-21.png "PMF 2016 / back from the conference (1)")
/image%2F1365377%2F20160225%2Fob_dc55c2_bandeau-uk-png.png "Place Marketing Forum 2016 - Save the date!")
/image%2F1365377%2F20151109%2Fob_458c56_img-1346.JPG "City Nation Place, back from the conference")
/image%2F1365377%2F20150917%2Fob_ba347a_cnp-logo-forum-horizontal-black.jpg "Forum City Nation Place"){kind=logo}
/image%2F1365377%2F20150629%2Fob_af55ef_dscn9030.JPG "L'autre visage de Lima (fin d'exploration)")
/image%2F1365377%2F20150624%2Fob_ebd34a_dscn9047.JPG "Diving in the historic centre of Lima")
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I was recently invited by the international editor City Nation Place to write an article about design and place branding. The article deals with the use of design as a key driver of change for place brands, mostly when it comes to the urban experience....
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Presentation of Inspiring Luxembourg nation brand at the City Nation Place conference (photo taken from the website www.citynationplace.com) The undeniable appeal of this conference is to offer in a convivial setting a fruitful meeting between academics...
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The main international meeting for place branding practitioners For those passionated for the practice of place branding, we are now approaching the 2nd edition of the highly-expected City Nation Place 2016 conference. City Nation Place has established...
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Last round table on the new models of place marketing (photo taken from https://www.flickr.com/photos/127046433@N07/25804838555/in/album-72157665897498656/) After summig up some of the main ideas and cases debated during the Place Marketing Forum 2016,...
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Following three days of intensive exchanges and encounters, the French main conference on territorial marketing, the Place Marketing Forum 2016 ended last Friday. For this third edition of the event, expectations were high with respect to the appetizing...
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On the next 9th and 10th of March, I will be attending the Place Marketing Forum 2016, in Aix-en-Provence, France, event I had the opportunity to co-host in 2013 and 2014. Speaking to a French but also to an international audience (content translated),...
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As the former co-organizer of the 2013 and 2014 editions of the first major conference dedicated to place marketing in France, the Place Marketing Forum, it seemed logical to me to share my thoughts on the equivalent event in Britain, which I had the...
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blogger Pour les passionnés de marketing territorial, j'aurai l'occasion de prendre part à une grande conférence sur le "place branding" (approche anglo-saxonne du marketing territorial), le forum City Nation Place , qui se tiendra à Londres, les 4 et...
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Les 480 ans de Lima A l'occasion du 480e anniversaire de la fondation de Lima par Pizarro en 1535, le centre historique (voir aussi l'article précédent sur le centre historique de Lima), comme à l'ordinaire très animé, devient le théâtre privilégié d'intenses...
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Between hope and disenchantment Although it would seem so, Lima has not completely made a clean slate of the past. Over the last decades, it has been striving to preserve and enhance its historic centre, which the city proudly recalls it was designated...
